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Marketing and Copy Tips for Health and Wellness Businesses

DIY vs DFY: How to Choose

DIY vs DFY: How to Choose

If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly to be sure your audience keeps you top of mind. Depending on the...

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Your Medicine Makes Life Better

Your Medicine Makes Life Better

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Help People Avoid Horrible Things

Help People Avoid Horrible Things

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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How to Get People to Take Action

How to Get People to Take Action

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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SOAP has a Plan. But Does Your Marketing?

SOAP has a Plan. But Does Your Marketing?

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Nobody Else Knows What You Know

Nobody Else Knows What You Know

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Coming from the Heart Matters

Coming from the Heart Matters

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Your Paradigm Shift Could Make You Money

Your Paradigm Shift Could Make You Money

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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You are a Master at Solving Problems

You are a Master at Solving Problems

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Your Patients Want Something—Badly

Your Patients Want Something—Badly

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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What is StoryBrand

What is StoryBrand

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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StoryBrand for Health and Medicine

StoryBrand for Health and Medicine

Most of the naturopathic doctors, chiropractors, acupuncturists, and functional medicine practitioners that I know are doing UNBELIEVABLE work with their patients and clients. Many of them are extremely successful. However, very few of them have a solid strategy for...

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Best of 2018

Best of 2018

December 14, 2018I launched the ND Pen website exactly one year ago. My vision was for it to be a resource for naturopathic doctors and other integrative practitioners who want to grow their businesses through online marketing. I know that the online space offers an...

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Social and Health Holidays Calendar

Social and Health Holidays Calendar

Do you ever stare at your Facebook or Instagram feed wondering, "what on earth should I post today?" We got you! If you ever feel stuck on social media, grab this handy list of health observances and social media holidays. Tap into the power of #hashtags for even...

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Holiday Content Ideas

Holiday Content Ideas

  You want to connect with your current and past patients throughout the holiday season, but what will you talk about?  People are busy with the hustle and the bustle, and you're busy too.  That's why I recommend you keep things short, sweet, and simple. Remind...

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3 Ways to Thank Your Patients

3 Ways to Thank Your Patients

It feels fantastic to be thanked.I volunteered to help the second graders build a city as a math project the other day. We had fun cutting buildings out of construction paper, measuring their sizes, and calculating their different heights. But the moment that stuck...

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You Do All the Things

You Do All the Things

As I drove home from the Colorado Association of Naturopathic Doctors (CoAND) Conference on Saturday night, I reflected on all I had learned. But my biggest takeaway surprised me. It wasn’t the latest research on lipopolysaccharides, regenerative therapy, or the...

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About Sarah at ND Pen

Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk.  I'm a medical copywriter and StoryBrand Certified Guide. I help health and wellness practitioners use words to build insanely successful businesses. Check out all the ways we can work together!

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