The ND Pen Blog

You are a Master at Solving Problems

You are a Master at Solving Problems

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Your Patients Want Something—Badly

Your Patients Want Something—Badly

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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What is StoryBrand

What is StoryBrand

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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StoryBrand for Health and Medicine

StoryBrand for Health and Medicine

Most of the naturopathic doctors, chiropractors, acupuncturists, and functional medicine practitioners that I know are doing UNBELIEVABLE work with their patients and clients. Many of them are extremely successful. However, very few of them have a solid strategy for...

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Best of 2018

Best of 2018

December 14, 2018I launched the ND Pen website exactly one year ago. My vision was for it to be a resource for naturopathic doctors and other integrative practitioners who want to grow their businesses through online marketing. I know that the online space offers an...

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Social and Health Holidays Calendar

Social and Health Holidays Calendar

Do you ever stare at your Facebook or Instagram feed wondering, "what on earth should I post today?" We got you! If you ever feel stuck on social media, grab this handy list of health observances and social media holidays. Tap into the power of #hashtags for even...

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Holiday Content Ideas

Holiday Content Ideas

  You want to connect with your current and past patients throughout the holiday season, but what will you talk about?  People are busy with the hustle and the bustle, and you're busy too.  That's why I recommend you keep things short, sweet, and simple. Remind...

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3 Ways to Thank Your Patients

3 Ways to Thank Your Patients

It feels fantastic to be thanked.I volunteered to help the second graders build a city as a math project the other day. We had fun cutting buildings out of construction paper, measuring their sizes, and calculating their different heights. But the moment that stuck...

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You Do All the Things

You Do All the Things

As I drove home from the Colorado Association of Naturopathic Doctors (CoAND) Conference on Saturday night, I reflected on all I had learned. But my biggest takeaway surprised me. It wasn’t the latest research on lipopolysaccharides, regenerative therapy, or the...

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The 3 Keys to Successful Batching

The 3 Keys to Successful Batching

If you have read my Time Hacks for Consistent Content Creation, you know that I am a huge fan of batching content. Batching content means setting aside a block of time to create a quantity of content. Then you can take that batch—that bundle or bunch—and publish it...

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#NatMedWeek2018

#NatMedWeek2018

facebookinstagrampinterestlinkedinThe videos below are from the Facebook Live Series, "Marketing According to Naturopathic Tenets," which aired in celebration of Naturopathic Medicine week in October of 2018 (#NatMedWeek2018). If you want to comment or share, the...

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Naturopathic Topic Ideas for Online Quizzes

Naturopathic Topic Ideas for Online Quizzes

Have you read my post about how to use online quizzes to attract new patients to your naturopathic practice? Now to choose a topic….(key crickets in the background)… The topic of your naturopathic online quiz can make or break its success. That is why I want to share...

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How to Use Quizzes to Reach New Patients

How to Use Quizzes to Reach New Patients

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my website, and I am jazzed to share with you how to do it for your own...

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What is the SEO Gem of Your Site?

What is the SEO Gem of Your Site?

I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG. A lot of docs will try blogging here and there but never get into the swing of consistent posting. It is tricky to produce quality content on a regular basis when...

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Social Schedulers Reviewed

Social Schedulers Reviewed

Social media networks offer a great opportunity for you to showcase your practice and share your message. Social media can also be a huge time trap. That is where social schedulers come in. Social schedulers give you the freedom to batch schedule your social posts in...

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About Sarah at ND Pen

Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk.  I'm a medical copywriter and StoryBrand Certified Guide. I know medicine AND marketing. I help naturopathic, medical, and wellness businesses get clear brand messaging and marketing that works. I live in Westminster, CO, but am happy to serve clients across the US. Learn about ND Pen’s services or sign up for weekly marketing updates.

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