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Marketing and Copy Tips for Health and Wellness Businesses

5 Tips for Getting Great Testimonials

5 Tips for Getting Great Testimonials

The best copywriting is nothing compared to a solid testimonial. There, I said it. My livelihood depends on writing web copy, sales pages, emails, etc… …but I fully acknowledge that even the best sales letter is nothing without PROOF. Testimonials give proof that your...

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The 4 Keys to Online Success

The 4 Keys to Online Success

Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc. At the same time, however, many of you have stuck with the brick-and-mortar...

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DIY vs DFY: How to Choose

DIY vs DFY: How to Choose

If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly to be sure your audience keeps you top of mind. Depending on the...

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Your Medicine Makes Life Better

Your Medicine Makes Life Better

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Help People Avoid Horrible Things

Help People Avoid Horrible Things

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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How to Get People to Take Action

How to Get People to Take Action

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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SOAP has a Plan. But Does Your Marketing?

SOAP has a Plan. But Does Your Marketing?

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Nobody Else Knows What You Know

Nobody Else Knows What You Know

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Coming from the Heart Matters

Coming from the Heart Matters

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Your Paradigm Shift Could Make You Money

Your Paradigm Shift Could Make You Money

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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You are a Master at Solving Problems

You are a Master at Solving Problems

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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Your Patients Want Something—Badly

Your Patients Want Something—Badly

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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What is StoryBrand

What is StoryBrand

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

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StoryBrand for Health and Medicine

StoryBrand for Health and Medicine

Most of the naturopathic doctors, chiropractors, acupuncturists, and functional medicine practitioners that I know are doing UNBELIEVABLE work with their patients and clients. Many of them are extremely successful. However, very few of them have a solid strategy for...

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Best of 2018

Best of 2018

December 14, 2018I launched the ND Pen website exactly one year ago. My vision was for it to be a resource for naturopathic doctors and other integrative practitioners who want to grow their businesses through online marketing. I know that the online space offers an...

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Social and Health Holidays Calendar

Social and Health Holidays Calendar

Do you ever stare at your Facebook or Instagram feed wondering, "what on earth should I post today?" We got you! If you ever feel stuck on social media, grab this handy list of health observances and social media holidays. Tap into the power of #hashtags for even...

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About Sarah at ND Pen

Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk.  I'm a medical copywriter and StoryBrand Certified Guide. I help health and wellness practitioners use words to build insanely successful businesses. Check out all the ways we can work together!

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