Build a Website to Grow Your Medical Practice: A 7-Part Blog Series
Raise your hand if you want a website that:
attracts your ideal clients
gets people jazzed about your brand
grows your business on autopilot
Website messaging, design, and development are no small tasks. Even if you have a vision of what you want your website to look like in the end, the process of getting there can be overwhelming.
I work closely with a website design team and have learned lots of tricks of the trade. I want to make this easier for you.
In this blog series, I’m going to walk you through a 7-step process for building a website to grow your medical practice. I’m not holding anything back. I’ll share strategies and resources to help you streamline your process from ideation to a gorgeous website that works.
The process I’m outlining here will save you hours of time googling and researching your options. If you have been thinking you need to update your website, this is the place to start.
Let’s dive in!
Step 1: Craft Your Message
“If you confuse you lose” is the Storybrand mantra. People are drawn to clarity. If you skip this step, your website is doomed to fail.
Blog Post #1: Craft Your Website Message
Step 2: Plan Your Functionality
If you aren’t clear about what your website needs to accomplish and what functions it will need, you might end up choosing the wrong website builder. Form follows function, so don’t skip this foundational step.
Blog Post #2: Plan Your Website Functions
Step 3: Choose a Website Builder
Choosing a website builder is one of the most critical decisions when building a website to grow your medical practice. Make sure to choose a builder that will accommodate the functionality you need today and will be able to grow to meet your needs over time.
Blog Post #3: Choose the Best Website Builder
Step 4: Hire a Professional or D.I.Y?
Website builders have become so user-friendly that most anybody can learn to design their own site. Before you dive in, however, be sure you know what you’re getting into. You may have a steep learning curve and may end up investing a lot more hours than you accounted for.
Blog Post #4: Questions to Ask When Hiring a Website Designer
Step 5: Design the Site
Whether you have decided to D.I.Y. or have hired a professional, you need to be involved in the process of designing a site. You’ll need to make decisions about how the site will look and what plugins or integrations you need for functionality.
Blog Post #5: Checklist for Designing a Functional Website
Step 6: Convert Site Visitors to Buyers
Once you have a beautiful and functional website for your practice, the next way to level up is to create a sales funnel. Give away free content on your site and follow up with value so that people learn to know, like, and trust you.
Blog Post #6: Create a Winning Sales Funnel for Your Website (coming soon!)
Step 7: Drive Traffic to Your Site
There’s no point in having an incredible site if nobody ever sees it! Driving traffic to your site is the final step of building a website to grow your medical practice. Reaching page one on Google takes time, but there are things you can do to immediately create a buzz and drive traffic to your new site.
Blog Post #7: 5 Ways to Create A Buzz for Your New Website (coming soon!)
3 REMEDIES FOR MEDICAL MARKETING MISTAKES
3 VIDEOS—3 MINUTES EACH
About Sarah at ND Pen
Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk. I'm a medical copywriter and StoryBrand Certified Guide. I know medicine AND marketing. I help naturopathic, medical, and wellness businesses get clear brand messaging and marketing that works. I live in Westminster, CO, but am happy to serve clients across the US. Learn about ND Pen’s services or sign up for weekly marketing updates.