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Build a Website Part 3: Choose a Website Builder

(Note: this article is part 3 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)   Build a Website Part 3: Choose a Website Builder One of the most common questions I hear from my clients is this: which...

Build a Website Part 2: Plan Your Website Functions

(Note: this article is part 2 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)   Build a Website Part 2: Plan Your Website Functions   Now that you've followed the StoryBrand BrandScript to craft your...

Build a Website Part 1: Craft Your Message

(Note: this article is part 1 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)   Build a Website Part 1: Craft Your Message   When you’re thinking about launching a new website or refreshing one you...

What It Means to Use Story in Marketing

Let’s clear up some confusion about stories. Telling stories for the sake of telling stories will NOT grow your business. Think about the last time somebody was telling you a story and you checked out. Maybe the story was too long, maybe it had no point, or maybe you...

Branding vs. Marketing: Which Do You Need?

At the recent StoryBrand Live workshop, Donald Miller said something that caught my attention:Multi-billion-dollar companies can afford to do branding, but what most small businesses need is marketing.What does that mean? What’s the difference between branding and...

2 Best Digital Tools for Everything: Part 2 (Writing)

(This post is part of a series. View the series intro here) Every entrepreneur needs to produce content at some point in the game. Whether it is on a blog, in social media posts, or in daily emails….you are communicating with words. Sure, you can hire somebody to do...

About Sarah at ND Pen

Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk.  I'm a medical copywriter and StoryBrand Certified Guide. I know medicine AND marketing. I help naturopathic, medical, and wellness businesses get clear brand messaging and marketing that works. I live in Westminster, CO, but am happy to serve clients across the US. Learn about ND Pen’s services or sign up for weekly marketing updates.

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