StoryBrand for Health and Medicine
Most of the naturopathic doctors, chiropractors, acupuncturists, and functional medicine practitioners that I know are doing UNBELIEVABLE work with their patients and clients. Many of them are extremely successful. However, very few of them have a solid strategy for their messaging, copywriting, and marketing.
StoryBrand gives us a proven framework to follow when crafting a marketing message. Here are some of the things you can achieve for your wellness business with StoryBrand:
a clear marketing message that showcases your incredible products and services
a tried and true framework to guide all your marketing content
a consistent strategy to share your message across all marketing platforms
I’ve seen StoryBrand transform websites and social media strategies. I know it has helped countless other professionals in the health and wellness field, and I know it can also help you.
Through the following series of 11 blog posts, you’ll gain a deep understanding of how StoryBrand can help you get clear on your marketing message and strategy. You’ll learn how it can position you as the authority in your niche. You’ll learn how it can connect you with the people who need your help the most.
StoryBrand may be the tool you have been missing in your marketing toolbox. Stick with me, and we’ll make your marketing a massive success.
Part 1: What is StoryBrand?
If Building a StoryBrand by Donald Miller hasn’t hit your reading list yet—or you haven’t come across the Building a StoryBrand Podcast—or a colleague hasn’t mentioned they are fired up about StoryBrand—you are in for a treat. Don’t be left in the dust with no clue about current marketing trends. This post will break down the StoryBrand essentials so that you can finally be in-the-know.
Blog Post #1: What is StoryBrand?
Part 2: Your Patients Want Something—Badly
Every great marketing strategy speaks to a need or desire that the customer has. Naturopathic doctors, chiropractors, acupuncturists, and functional medicine practitioners fill an enormous need for patients. If you can identify and verbalize the unique need that you fill, you will be on your way to an incredible marketing message. This post will help you figure out how to clarify what your patients really want.
Blog Post #2: Your Patients Want Something—Badly
Part 3: You are a Master at Solving Problems
Nobody will pay for your products and services unless they see that you are solving a problem they have. A StoryBranded marketing message always emphasizes the problem that your company helps people overcome. This post will show you how the problems you solve may be the key to more patients and more sales.
Blog Post #3: You are a Master at Solving Problems
Part 4: Your Paradigm Shift Could Make You Money
Every naturopathic doctor, chiropractor, acupuncturist, and functional medicine practitioner is unique. Each one has a paradigm shift that makes their services stand out from the crowd. Read this post to learn how to capitalize on YOUR paradigm shift.
Blog Post #4: Your Paradigm Shift Could Make You Money
Part 5: Coming from the Heart Matters
I’ve never met a doctor or healthcare provider who didn’t sincerely care about the health and well-being of patients! You come from the heart every day, but did you know that you need to show that in your marketing? The StoryBrand framework gives you a way to seamlessly incorporate empathy into your marketing strategy.
Blog Post #5: Coming from the Heart Matters
Part 6: Nobody Else Knows What You Know
Nobody can do what you do the way you do it. The StoryBrand framework includes a section to showcase your expertise. This post will show you how to establish your authority without being boring or boastful.
Blog Post #6: Nobody Else Knows What You Know
Part 7: S.O.A.P. has a Plan. But Does Your Marketing?
Nobody will walk into a field of weeds just because you say there are flowers on the other side. They will much more readily walk through the field if there is a path. Give people a plan, and they will follow your guidance. As a naturopathic doctor, chiropractor, acupuncturist, or functional medicine practitioner, you already know exactly how to do this with ease. This post will show you how a plan needs to be part of every single one of your marketing messages.
Blog Post #7: S.O.A.P. has a Plan. But Does Your Marketing?
Part 8: How to Get People to Take Action
How do you get your patients to take action? You tell them to! It’s the same with marketing. People love to be told what to do. This blog post will show you how to inspire people to take action from your marketing efforts.
Blog Post #8: How to Get People to Take Action
Part 9: Help People Avoid Horrible Things
One of the parts of the StoryBrand framework is to tell people the horrible failures they will avoid by working with you. I don’t know any profession where this is easier to do than for the field of naturopathic and integrative medicine. You help people avoid a lifetime of disease, discomfort, and pain. This post will show you how to weave that into your marketing message.
Blog Post #9: Help People Avoid Horrible Things
Part 10: Your Medicine Makes Life Better
Just like one of the parts of the StoryBrand framework is to tell people the horrible failures they will avoid, another part is to tell them the beautiful successes they will achieve—when they work with you. Again, this comes naturally for naturopathic doctors, chiropractors, acupuncturists, and functional medicine practitioners. You make people’s lives better. Hands down. Now all you need to do is to tell them that. As Donald Miller of StoryBrand says, “people won’t know how you can make their lives better unless you tell them.” This post will show you how.
Blog Post #10: Your Medicine Makes Life Better
Part 11: How to StoryBrand Your Health and Medicine Business
No more theory and ideas. Here’s how to get to work and StoryBrand your business. When you follow the proven framework, you get clarity on your message and consistency on your strategy. Read this blog to find out how.
Blog Post #11: coming soon!
3 REMEDIES FOR MEDICAL MARKETING MISTAKES
3 VIDEOS—3 MINUTES EACH
About Sarah at ND Pen
Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk. I'm a medical copywriter and StoryBrand Certified Guide. I know medicine AND marketing. I help naturopathic, medical, and wellness businesses get clear brand messaging and marketing that works. I live in Westminster, CO, but am happy to serve clients across the US. Learn about ND Pen’s services or sign up for weekly marketing updates.