Time Hacks for Consistent Content Creation

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What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each time it comes out or listen to a podcast once a week.

Most things we do consistently have become habits, but they weren’t always that way. Usually, there are 2 prerequisites to forming a consistent habit: the first is a commitment, and the second is finding the time. If you want to become consistent with anything—including content creation—you first have to make a commitment.

Then you have to find the time.

Can't find time to keep up with your website, blog, emails, and social media?

Discover more time in your day—with the 10 time hacks in this free guide. 

I post blogs, email my list, share to social media, and create bonus content for my audience on a consistent basis. But it hasn’t always been that way. I have gone through long periods of silence. I have struggled and grappled with why and whether I should make content creation a priority.

Now I get it. I get why consistent content can transform my business. I get why it needs to be a priority. And I have figured out how to find the time to make it happen. I want that for you too.

Stick with me here. Let’s remind ourselves of the benefits of content creation—why should this be something that we prioritize in our lives and our businesses? And then let’s look at some time hacks to make it happen.

Benefits of Consistent Content Creation

Consistent content creation can yield benefits that you can achieve no other way. I’m going to call out 3 of those benefits: Authority. Trust. Reach.

Benefit #1: Authority

I know naturopathic doctors. You are some of the smartest people on this planet. You have insights, ideas, and solutions that most doctors never consider. You have models and flowcharts to explain things in ways that no other doctors can. You get the big (and the sub-cellular) picture. You stay on the cutting edge.

People need to know that. You need to speak up.

Writing a book is the perfect example to demonstrate my point here. When you write a book, you are instantly an authority on that topic. The same is true with smaller chunks of content. If you produce enough blog articles, e-newsletters, downloadable resources, or video recordings on a topic—you become an authority on that subject.

I want you to show up with consistent content and a consistent message—over and over and over again. This is how you become an authority. Consistent content creation makes you a thought leader in your field.

Benefit #2: Trust

This one is Marketing 101: people buy from other people they know, like, and trust. Nowhere is this truer than in the case of naturopathic physicians. Going to a naturopathic doctor is an active choice that people make. Patients will be sharing their deepest and most personal concerns with you.

It is possible to build trust in one encounter—like in an extensive lecture that allows enough time to show your personality and expertise. But if potential patients are looking for you online, one encounter with your website (no matter how gorgeous) is usually not enough.

I compare building trust with potential patients to getting children to eat vegetables. People need to get spoonfuls and tiny tastes of you—lots of times—before they are ready to eat the whole bowl. You do this by getting your original content in front of them on a consistent basis.

Benefit #3: Reach

When you create more content, you will reach more people—more potential patients, clients, or customers. Every time you post a new blog, share an insight on social, or show up in someone’s inbox, you give them a reason to follow you, sign up, or tell others about your offerings.

Consistent, original, authentic content is essential if you want to reach more people faster.

Can't find time to keep up with your website, blog, emails, and social media?

Discover more time in your day—with the 10 time hacks in this free guide. 

Creating consistent content is a commitment. It takes TIME. That is the number one reason that many doctors and business owners don’t do it. It is the number one challenge I hear from my fellow naturopathic doctors.

I have found several time hacks that have transformed my own ability to be consistent with content creation. I’m going to let you behind the scenes on 3 of them here. If you are ready to commit to your own content creation and want some other time-hack tips, be sure to download the full guide: 10 Time Hacks for Consistent Content Creation.

Time Hacks for Consistent Content Creation

Time Hack #1: Get Moving

My best brainstorming sessions happen when I am out for a run in the field, with the breeze in my face. When our bodies are engaged in physical activity, our minds are free to roam. This is when we can be insightful, intuitive, and creative.

I should mention that getting moving is only a time hack for content creation if you set an intention first. Maybe you want to come up with a theme for your next blog series. Maybe you want to plan out the talking points for your next Facebook Live. Set an intention before you go, let your mind relax, and jot down your ideas when you get back.

You don’t need to work out at the gym or go for a run to get moving. Many types of activity work to relax your mind. You might be most creative while you are tending the garden, knitting, or doing the dishes.

Time Hack #2: Batch

Batching means to choose one task as a focus and do only that for a block of time. I find I am most productive if I dedicate a full day to a single (or related) projects. That is because every time I transition between tasks, I need to shift gears and change my mental focus. It is not time-efficient. When we block off time to focus on a single task, we can get into the zone, focus, and be exponentially more efficient than when we are trying to multi-task.

One key to successful batching is to turn off distractions. If you block off Friday mornings to write your blog posts, then do just that. Don’t check your emails, don’t answer your phone, and turn off your text message notifications.

Another key to successful batching is to set goals. Commit to writing one article and 2 related social posts in a morning, or commit to writing a series of 3 mini blog articles in a day. Having a plan will allow you to be consistent in your content creation.

Time Hack #3: Serialize

Creating serialized content is a natural extension of batching. You can write a blog series on gut health, record a video series on clear skin, or write an email series on lifestyle hacks for the busy mom.

Serialized content is perfect for naturopathic doctors who have too much to say (I’m sure you can’t relate to that). If you want to talk about how to get better sleep, chances are that you can’t cover that in a 500-word blog post. You want to talk about adrenal health, dietary patterns, blue light exposure, exercise, melatonin, herbs, and the risks of over-the-counter medications. Yikes! I’m sure you have other items you would add to that list.

The beauty of a series is that you can include everything you want to say—but in chunks of digestible bits. Crank out 6 short blog articles in one day, and roll them out over 6 weeks. Your readers anticipate the next installment, and they will love that they are not overwhelmed. You will love that you are ahead on your content.

Let’s Do This

If you have not made consistent content creation a habit, now is the time. Send me a virtual promise that you are ready to commit. It doesn’t have to be major. I am not asking you to write a book (but go for it, if you want!). Commit to producing SOMETHING every week. Maybe it is one blog post a week, one email a week, or one Facebook Live. Set aside half a day a week or a couple of days a month to focus on creating consistent, original, and authentic content.

Are you in?

If you appreciated these 3 time hacks, you need to see all 10. Download the bonus resource here:

 

About Sarah at ND Pen

Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk.  I'm a medical copywriter and StoryBrand Certified Guide. I know medicine AND marketing. I help naturopathic, medical, and wellness businesses get clear brand messaging and marketing that works. I live in Westminster, CO, but am happy to serve clients across the US. Learn about ND Pen’s services or sign up for weekly marketing updates.

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