ABOUT ND PEN
MEET YOUR COPYWRITER, SARAH COOK, ND
ND Pen offers brand messaging, copywriting, and website design services for integrative medical businesses. Sarah Cook holds an ND degree from Southwest College of Naturopathic Medicine, a Certificate in Biomedical Writing, a Professional Diploma in Digital Marketing, and she is a StoryBrand Certified Guide.
A Message from Sarah Cook, ND
Life is a series of “ah-ha” moments. One of my biggies was when I realized that writing amazing articles wasn’t enough.
I’d been a medical writer for several years. I was regularly writing articles for supplement companies and educational organizations. I was blogging for several private-practice docs.
But the reason I decided amazing articles weren’t enough was that I wanted to be sure that my clients were getting a return on their investment.
So, I dove into learning everything I could about content marketing and digital marketing. I took courses from HubSpot, HootSuite, and the Digital Marketer. I even got a Professional Diploma in Digital Marketing.
I started to not only blog for doctors but also help them build their email lists. I created free downloads, landing pages, and email campaigns. My clients started to see that content could meet two equivalent goals: educating others AND increasing sales.
I had about a hundred and one tools in my content marketing toolbox, but there was still something missing. I was never doing things the same way twice, and I couldn’t guarantee results.
Then I read a book that shifted the trajectory of my business.
The book was called Building a StoryBrand.
StoryBrand is a marketing framework that we can apply to any form of communication—blog articles, emails, website copy, and more.
I started to apply the StoryBrand framework and saw that it worked more effectively than anything I had done before—to connect with ideal customers, communicate with clarity, and increase sales.
I became a StoryBrand Certified Guide so I could be more effective at helping doctors and business owners get clear on their marketing messages. StoryBrand has given me a tool to deliver unparalleled quality and results for my clients.
If you fumble over your words when talking about your business….if you don’t feel great about your website…..or if you’re frustrated that people don’t see the value in what you do….I can help.
I know medicine, and I know marketing. I’ll help you get clear on your messaging and get marketing that works.