Landing Pages, Lead Boxes, and Pop-Ups: When to Use What
It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use one or the other.
Landing Page Defined
A landing page is a stand-alone web page that asks a person to take one single action. It might ask a person to enter an email address to grab a free download. It might ask a person to register for a seminar. It might ask a person to call the office for an appointment. A landing page could be as simple as a form to fill out to download a free PDF, or it could be as complex as a long sales page to encourage sign-ups for a 6-month group program. A good landing page will have no distractions and be laser focused on one call-to-action.
Landing Page Benefits
One thing that makes a landing page particularly useful is that it has its own URL. That URL can easily be shared in an email, on a social media posts, or on paid ads. Another benefit of a landing page is that there is no limitation on space. If you want to include more information, you simply make the page scroll farther down.
When to Use a Landing Page
Use a landing page when you want to have a unique URL to share to promote a free or a paid offer. Also choose a landing page for any product or service that requires a long explanation to encourage sales.
Lead Box Defined
A lead box is a box that pops up on your website when a person clicks a button. It usually asks a person to take an action, such as entering an email to receive a free offer.
Lead Box Benefits
One benefit of a lead box is that it allows you to encourage an action (like enter an email address) without taking up space on the web page itself. Another nice feature of a lead box is that it is non-obtrusive. It only pops up when a person chooses to click a button to make it appear. A lead box is a polite version of a pop-up box.
When to Use a Lead Box
Use a lead box when you want to have a form on your website without being “in-your-face.” The lead box allows you to have a simple line of text or image that gives your site visitors control over when they see the information in the box that will appear.
Pop-Up Box Defined
A pop-up box is a box that appears on a website according to a programmed schedule. Pop-up boxes can be programmed to appear only the first time a visitor comes to the site, every time, or only until they complete the form. Pop-up boxes can be programmed to appear immediately, after a certain number of seconds, or when a person is about to leave the site. A pop-up box can be programmed to appear in the center of the screen, from the bottom, from the side, or in the corner. There are many different ways to program a pop-up box, but the defining characteristic is that it appears without the site visitor initiating that action.
Benefits of a Pop-Up Box
We almost all think that pop-up boxes are annoying, but the benefit is that they really do capture people’s attention. The benefit of a pop-up box is that it works. You will get more people acting on your offer and entering an email address if you use a pop-up box.
When to Use a Pop-Up Box
Use a pop-up box to encourage people to enter an email address to sign up for a free offer, an e-newsletter, or any other quick offer you want to promote.
About Sarah at ND Pen
Hey, I'm Sarah Cook, ND. If you've wasted time and money on marketers who don't understand your medicine, we need to talk. I'm a medical copywriter and StoryBrand Certified Guide. I know medicine AND marketing. I help naturopathic, medical, and wellness businesses get clear brand messaging and marketing that works. I live in Westminster, CO, but am happy to serve clients across the US. Learn about ND Pen’s services or sign up for weekly marketing updates.