services

Copywriting for Naturopathic and Integrative Medicine Businesses

Your Entire sales funnel can be done for you.

Most successful business owners understand the value of a sales funnel. But creating all of the pieces can be an overwhelming task. We will write the copy and do the design for any or all parts of your sales funnel: a website, landing page, lead-generating PDF, email sequence, and sales page. We begin every project with a strategy session to get clear on your brand message. Then we create all of the assets you need.  

Brand Message

Get clarity on your message and consistency across all platforms. We spend 90 minutes on Zoom with you and then use the StoryBrand framework to deliver:

  • Your brand narrative (StoryBrand BrandScript)
  • Your one-liner (quick summary of your message)
  • Guidance on how to use your newly clarified message

If your message is confusing, people will not understand how you can help. Your brand message gives you a solid communication strategy. You’ll be so consistent that people will memorize your marketing message.

Please note—we begin ALL projects with the brand message service. 

New to StoryBrand? Learn more here

Website Copy

People buy things because of words they read or hear. Get people fired up about your brand and engaged with your content. Our website copy will get you high-quality leads and more sales from your site. We begin with a strategy session to get clear on your brand message and then deliver:

  • Sitemap and guidance on your menu bar and navigation
  • Home page copy and wireframe 
  • About page copy and wireframe 
  • One additional internal page copy and wireframe

We deliver a designed PDF to your website designer so that there will be no question about how the copy fits in with the design of your site. When you refresh the copy on your website, you’ll get people fired up about your brand.

Example Homepage Wireframe (this is not the live site)

Website Copy + Design

Sometimes websites need more than a copy refresh! If you need website design services, we’ve got you covered. We collaborate with a team of extremely talented and tech-savvy web designers and developers. Together with this team, we deliver:

  • Brand message + website copy for homepage + 3 internal pages
  • Landing page and thank you page for a lead-generating optin
  • A WordPress website with the Divi Theme that is consistent with your branding
  • Responsive website design that’s optimized for mobile
  • SEO optimization with Yoast
  • Integration with email service provider
  • Training on how to make updates to your site
  • Option to purchase monthly maintenance when your site is complete

When you work with our team of website designers, the process is seamless. They won’t flub up your message with the design. You’ll get a gorgeous new site to showcase your business to the world.

Example Website

Lead-Generating PDF

A lead-generating PDF (e-book) is one of the best ways to showcase your expertise and educate potential clients. We’ll start by getting a clear brand message to help choose a stellar topic for your project. Here’s what you’ll get:

  • Topic ideas that your clients will love
  • An attention-grabbing headline
  • Research and writing of content
  • Inro page and call-to-action page
  • Design of a PDF to match your brand

Finally produce that e-book you’ve been thinking about forever. We’ll take care of all the details for you.

Example Lead-Generating PDF

Email Sequences

Email sequences help you establish and maintain relationships. When we put them on automation, they work for you in your sleep. Here are some of the types of email sequences we can write:

  • Welcome emails to send when somebody joins your list
  • Email auto-responders to send when somebody downloads a lead-generating PDF
  • Email sales sequences to promote a product or service
  • Daily or weekly emails to keep your list excited and engaged

Sales Pages

The purpose of a sales page is to sell a specific product. We’ll get clear on the messaging for your product or service. Then we’ll follow the StoryBrand framework and the latest strategies in copywriting to craft a sales page that sells. We deliver the sales page copy as a wireframe (designed PDF). 

Example Sales Page Copy (this is not the live site)

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